What makes law firm logos great?
There are many characteristics of great law firm logos. These characteristics usually are the
determining factors which separate the best logos of law offices from the rest. While some of these
characteristics may be fairly obvious, some of them may surprise you.
Unique Law Firm Logos - Not only should law firm logos be unique compared to logos of other law practices you are competing against, but law logos should be unique to the field of law
itself. Stay away from obvious icons such as balance scales or judge gavels. While these lawyer symbols seem to make sense,
they are overused. By using these common symbols of law, you are telling your target market that you are no
different than the "typical" law practice. You can use these common symbols as a background of your
law firm letterhead,law firm brochure or law website but keep law firm logos unique.
This will help distinguish yourself among your peers and competing law practices.
Law firm logos with no more than two colors - The main reason of limiting logo design for law firms to no
more than two colors is to keep unnecessary costs down. The more colors your law logo has, the more it will cost to
print whatever the logo is on. For example, your attorney business card. It may cost an extra hundred dollars
to print a thousand attorney businesss cards with more than 2 colors. Now, that may not seem much but what if you run out of your attorney business cards a couple times during the year and
need to reorder? $100 can quickly turn into several hundred dollars and maybe more. Dont forget that you also will need to pay extra for the printing of your letterhead, business
card and so on. Don't worry, law firm logos can still be great while only using one or two colors. Take a look at
some of the biggest brands out there like Ralph Lauren or Mercedes. The logos of these companies are very impactful
and they only use one color in their identity.
Make Law Firm Logos Simple - It is important to keep logo design for law firms simple. By keeping law firm logos
simple, you should have no trouble communicating the message of your law practice to your audience. Too may colors, symbols, copy
and extra verbage such as taglines in law logos can be detrimental to the purpose of you identity. A great example, which is as
simple as you can get, is the apple logo for Apple computers. In fact, the logo can be displayed without the company name and it
still reads "Apple."
Timeless law firm logos - Creating law firm logos that are timeless is easier said than done. But, if you are using a good
designer with experience, this should not be a problem. Logos for law practices which are timeless are never dated with the latest trends. How many
logos have you seen with a "swoosh circle?" This trend became very popular with the dot com boom and it still carries over today. By dating law firm logos,
your identity becomes a thing of the past and may translate that way to your target audience. Law firm logos should be timeless because
this translates to your target audience that you are innovative, cutting edge, and on top of things. What better way of communicating
this than having a law firm logo that can stand the test of time?
Law firm logos should work just as well in black and white than color - There will be times you will need to use logos
in black and white as opposed to color. For example, if you need to fax a law document or print out flyers or law notices from a copy machine.
If law firm logos are only designed for color, the law firm logos may not translate well when used on black and white technology and may be difficult
to read or be unreadable. Designers of logos for lawyers should be aware of this. If not, it is a sign you have the wrong designer. On the internet,
the same rules do not apply. Your attorney website can always be in color. There is no need to have a black and white attorney website.
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